Louise MacBean

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Articles

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  • Deliverability overview

    Email deliverability is the ability to deliver emails to your contacts’ inboxes. There are a number of factors which affect deliverability, including bounces, poor list hygiene and lack of engageme...

  • Automation campaign checklist

    This is a quick and simple checklist you can use after setting up an automation campaign to make sure that your campaign will work as intended. 1. Check the template Go to Templates and send yourse...

  • 2020 Customer Success monthly digest

    December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020

  • 2023 Customer Success monthly digest

    Hey there, it’s Nuno here from the Customer Success team, with some of our highlights from the past month. Contact successteam@ometria.com to get in touch with any questions! June 2023 May...

  • Incident and 'whoops' email guide

    Mistakes happen - but it’s how you respond to them that matters. This article offers guidance for handling an incident, as well as tips for sending the perfect ‘We’re sorry’ email. Identify the mis...

  • Case studies | The Retail Success Model

    Check out our case studies from some of our clients who have benefitted from Ometria's Retail Success Model. More case studies available on our website. Interflora The UK and Ireland’s largest flow...

  • 2022 Customer Success monthly digest

      Hey there, it’s Liam here from the Customer Success team, with some of our highlights from the past month. Contact successteam@ometria.com to get in touch with any questions! November 20...

  • 2021 Customer Success monthly digest

    Hey there, it’s Liam here from the Customer Success team, with some of my Ometria highlights each month. Contact successteam@ometria.com to get in touch with any questions! December 2021 N...

  • Case study | SMS campaigns

    Plant retailer Patch used a test-and-learn strategy to create a successful automated win-back campaign using SMS messages. Read the case study More case studies available on our website.

  • Case study | Responsive content

    Using Ometria, Trouva was able to quickly adapt its marketing strategy to ensure its email channel remained relevant and reactive. Read the case study More case studies available on our website.