Email deliverability is the ability to deliver emails to your contacts’ inboxes.
There are a number of factors which affect deliverability, including bounces, poor list hygiene and lack of engagement.
Ometria's Deliverability team is on hand to guide you through your warm-up process when you onboard with us to ensure they maintain a good sending reputation with mailbox providers like Gmail and Microsoft.
Check out the deliverability documentation in our help centre to learn more.
Building engaged segments
Engagement is a serious factor in your reputation and affects whether or not your emails arrive in the recipient’s mailbox or spam folder.
To make sure you achieve good deliverability metrics, start by building a segment with engaged contacts.
See also: Segmenting engaged contacts
Monitor your deliverability performance
Understanding how changes to your strategy, segmentation, or seasonality impact deliverability will help you make informed decisions when planning your campaigns.