Setting up for success
To help you prepare for a successful Black Friday we've put together our Black Friday Content Hub, which is packed full of articles with recommendations to help you navigate this period.
In addition to this, check out our Deliverability and Black Friday guide where you’ll find a wealth of best practice recommendations to make sure your emails get into what will be some very crowded inboxes, as well as tips on how to boost open rates and engagement.
HTML submission deadlines
Any HTML changes required for Black Friday must be submitted by Friday 20th October.
Work will be delivered by Friday 11th November.
The Creative Team enters code freeze on Friday 13th November until after Black Friday weekend, and will not be able to make any changes from that date.
Any HTML changes required for Christmas must be submitted by Friday 24th November, with scheduled work being delivered by 15th December.
The Creative Team will be in code freeze again from Monday 18th December - Tuesday 26th December.
Project submission deadlines
For any new work that requires our Projects Team (rebrands, new account creation, IP warming activities), you must have held a scoping call with a Solutions Consultant and submitted a formal project request by the end of Friday 13th October.
Customer support hours
Over Black Friday we will be operating our usual Support service.
Our working hours are 09:00am - 11:00pm Monday - Friday (GMT), with a team member available for emergencies 24/7 via phone.
In case of emergency (system down or immediate revenue loss), please call one of our support numbers to speak to one of the team:
US Toll Free - +1 833 (240) 6992
UK Freephone - 0800 862 0619
UK Number - 0207 183 8939