Black Friday and peak period 2025 – Ometria Success Centre

🏆 Setting yourself up for success

To help you prepare for a successful Black Friday, we have numerous resources tailored to the needs of retail marketers specifically:

In addition to this, check out our Deliverability Guide where you’ll find a wealth of recommended best practice to ensure that your emails get into what will be some very crowded inboxes, as well as tips on how to boost open rates and engagement.

📥 CSV upload cut-off

The cut-off date for CSV uploads ahead of Black Friday is Wednesday 19th November.

❄️ Engineering code freeze

Our Engineering Team enters code freeze between Friday 19th November - Tuesday 2nd December.

✨ HTML submission deadlines

🛍️ Black Friday

HTML changes required for Black Friday must be submitted by Friday 24th October.

Work will be delivered by Friday 14th November.

The Creative Team enters code freeze on Friday 14th November until after Black Friday weekend, and won't be able to make any changes between those dates.

🎄 Christmas

HTML changes required for Christmas must be submitted by Wednesday 26th November, with scheduled work being delivered by Monday 17th December.

The Creative Team will be in code freeze again from 17th December - 28th December.

🧑‍💻Technical projects submission deadlines

For any new work that requires our Technical Projects Team (rebrands, new account creation, IP warming activities), you must have:

held a scoping call with a Solutions Consultant and;
submitted a formal project request by the end of Wednesday 8th October

👷 Customer support hours

Over Black Friday we will be operating our usual Support service.

Our working hours are 09:00am - 11:00pm Monday - Friday (UK/ET), with a team member available for emergencies 24/7 via phone.

In case of emergency (system down or immediate revenue loss), please call one of our support numbers to speak to one of the team:

US Toll Free - +1 833 (240) 6992

UK Freephone - 0800 862 0619

UK Number - 0207 183 8939