Choose the right SMS partner with Ometria – Ometria Success Centre

With Ometria, it's easy to create automated, cross-channel campaigns based on customer behaviour and predicted customer behaviour.

Ometria partners with best in class SMS providers Twilio and Attentive.

This article is to help you choose the right provider for your brand.

Feature	Twilio	Attentive
Send automated SMS messages from Ometria	✔	-
Include personalisation in automation emails, e.g. ‘first name’	✔	-
Send broadcast and two-way SMS to contact segments built in Ometria	-	✔
Two tap double opt-in process	-	✔
Include generic coupon codes in your SMS messages	✔	✔
Use your brand name as your sender ID	✔	-
Use segment sync to ensure the segments are always the same in Attentive and Ometria	-	✔
Carrier connections	1500+	80+
Reach of countries	180	11

SMS with Twilio

Ometria SMS with Twilio allows you to send cross-channel automation campaigns e.g. VIP, win-back, replenishments, welcome, birthday, etc.

Screenshot_2023-01-09_at_09.39.23.png

Benefits:

Choose to use your company name as a sender ID, or use an Alphanumeric ID or mobile number
Provide a fully unified cross-channel marketing experience using Ometria's built-in SMS functionality
Create campaigns in the Ometria automation builder and add relevant personalisation and coupon codes to your SMS messages

You can find pricing for the territories that Twilio supports on Twilio's website.

💡Note: You can see the number of Test SMSs sent and SMSs sent from Ometria, but all other reporting - including revenue - should be done in Google Analytics or another BI tool. You can also manually export segments of customers from Ometria into Twilio.

SMS with Attentive

Attentive offers an out-of-the-box integration with Ometria that allows you to connect straight from the UI.

You can send customer data to Attentive, unlocking powerful segmentation in Attentive, e.g. marketing opt-in information, AOV, etc.

Screenshot_2023-01-09_at_09.43.05.png

Benefits:

Advanced functionality such as broadcast and automation SMS, MMS*, two-way, and shortcodes
Trigger SMS campaigns from Attentive’s platform
Target your customers where they are most engaged
Create a consistent experience across both email and SMS by replicating your Ometria segments for email and SMSin Attentive. This means that any contacts who enter or exit an Ometria segment will also be added or removed from the corresponding Attentive segment

You can find pricing for the territories that Attentive support on Attentive's website.

💡Note: All SMS reporting including delivery and revenue is managed in the Attentive platform and not visible in Ometria.

*MMS is not available in the UK.

What next?

If you'd like to proceed with SMS using either option, first speak to your CSM at Ometria to check if SMS is in your contract.

For both Twilio and Attentive you will need to set up an account in order to use SMS.

You can find out more about SMS in our help centre:

SMS with Twilio

SMS with Attentive

What next?

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